Beefeater pub restaurant mirror, Whitbread advertising, United Kingdom, collectible piece, food and drink.
It features an oval logo of the famous pub branding in a matt red, an intricate Victorian-style gold border, and a darker wooden frame.
Nice vintage condition with few signs of authentic patina.
Height: 33cm
Length: 28cm
Width: 2cm
Beefeater was set up by the then Whitbread Brewery in 1974 with the opening of its first restaurant, The Halfway House, in Enfield. The premise was for simple food, such as prawn cocktails and char-grilled steaks, and was seen as a rival to Berni Inns. Beefeater expanded over the next 20 years, including rival Berni Inns in 1995, before the chain experienced difficulties in the 1990s.
During the 1990s, the flagging brand tried a number of strategies to boost sales. Many Beefeaters, for example, the Ock Mill in Abingdon and the Crossbush in Arundel, were converted to "Out and Out". This was unsuccessful, and they were rebranded back to Beefeater in 2005.