Stunning vintage advertising mirror for Dewar's Special Whiskies, specifically promoting their "White Label" blend.
Dewar's Special Whiskies, focusing on the "White Label" blend.
The mirror features prominent slogans like "No faults", "It never varies", and "Priority -1846-", referencing the year the company was founded.
It includes a depiction of a seated Scotsman with a glass of whisky and another scene below showing men with a cart, both classic elements of Dewar's vintage advertising campaigns.
The mirror contains "By Royal Warrant to His Majesty The King", which suggests a production date consistent with a king's reign (e.g., George V, George VI, or Edward VII), placing it in the 1970s, a great alternative to the few £1000 originals.
Nice vintage condition with the perfect amount of authentic patina.
Height: 94cm
Length: 43cm
Width: 2cm
Dewar's history began with John Dewar opening a wine and spirits shop in Perth in 1846. His sons, John Alexander and Tommy, took over the business in 1880, renaming it John Dewar & Sons in 1886 and expanding it globally through innovative marketing like the "round-the-world" export trips pioneered by Tommy. The company was a pioneer in the "Double Ageing" process for Scotch whisky, which is still used today.