Beautiful French advertising piece of a well-known brand, a vivid, colourful design depicting a group of people in 60s fashionable clothing with a psychedelic feel picturing a couple, people dancing, and moulin rouge dancers on the exterior on the picture is the trendy fonts depicting the branding and further detail “ fresh, french and different” plus a picture of a bottle of Pernod on the edging in a waved colourful border in a shabby chic wooden frame.
Height: 88cm
Length: 62cm
Width: 2.5cm
Pernod is a famous anise-flavoured spirit containing 14 other botanicals, including coriander and mint. It was first produced as absinthe in 1805, and the modern version was created in 1938. In 1975, Pernod merged with Ricard.
The style of the Pernod advertisement shown is reminiscent of the Art Nouveau movement, particularly the work of Alphonse Mucha or Henri de Toulouse-Lautrec. However, without explicit attribution on the advertisement itself, it is difficult to definitively name the artist.