Fashionable Levi Strauss advertising mirror showing a very old design of the civil war picture on the soldier wearing his overalls in stunning detail around the picture are many different features on the jeans with various font and tone with vivid style, toward the top in the famous branding and logo again with amazing detail following on with at intricate blue border with geometric finish.
Solid mid coloured wooden frame.
Nice vintage condition with minor marks of original patina.
Height: 58cm
Length: 48cm
Width: 2cm
Levi Strauss (February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California.
Levi's sister Fanny and her husband David Stern moved to St. Louis, Missouri, while Levi went to live in Louisville, Kentucky, and sold his brothers' supplies there. Levi became an American citizen in January 1853.
The family decided to open a West Coast branch of their dry goods business in San Francisco, which was the commercial hub of the California Gold Rush. Levi was chosen to represent them, and he took steamships for San Francisco via Panama, where he arrived in early March 1854 and joined his sister's family.
Strauss opened his wholesale business as Levi Strauss & Co. and imported fine dry goods from his brothers in New York, including clothing, bedding, combs, purses, and handkerchiefs.[15] He made tents and later jeans while he lived with Fanny's growing family. Tailor Jacob W. Davis of Reno, Nevada was one of his customers; in 1871, having invented a way to strengthen work pants using rivets, he went into business with Strauss to mass produce them. The next year, Davis asked Strauss to help him apply for a patent, and the patent (one-half assigned to Levi Strauss & Co.) was issued in 1873.